La Perla is in Turin at Nizza32!
In 1954 Ada Masotti, an Italian woman full of courage and talent, he gave life to his dream: to create a studio in lingerie in a sign of the best Italian tradition. The beginning was a small workshop in the heart of Bologna, an Italian city that boasts in its history a solid tradition of manufacturing silk. Ada Masotti put to good use his talents as a skilled corset maker to create small masterpieces extolling the beauty of women.
The first finery were presented in a case lined with red velvet similar to that of the jewelers. And hence it was born the idea for the name La Perla, inspired by the harmony and the preciousness of jewel more feminine.
Over the years the brand has been enriched by a men’s collection.